1. Service Model

viaENS provides editorial placement support on a pay-after-live basis.

• Clients are charged only for confirmed, live placements that have been delivered and verified.
• No payment is required for outreach, drafts, publisher communication, or internal work unless separately agreed in writing.
• If no approved placement goes live, no placement fee will be charged.

2. Definitions

• “Client” means the business, agency, or individual using viaENS services.
• “Publisher” means a third-party website, media property, or editorial platform where a placement may be published.
• “Placement” means a live editorial article, mention, or link placement approved by the client and published by a third-party publisher.
• “Live” means the placement is publicly accessible on the publisher’s website.
• “Approved” means the client has confirmed approval of a publisher, placement opportunity, campaign requirement, or deliverable in writing.

3. Client Approval Policy

viaENS begins outreach or placement coordination only after client approval of the publisher shortlist or agreed campaign direction.

• Once a placement is approved, delivered and live, it is considered final and billable.
• Changes requested after approval may depend on publisher availability and editorial policies.

4. Billing Terms

viaENS follows a pay-after-live billing structure.

• Payment is triggered only after successful delivery and verification of an approved placement.
• Approved and delivered placements are billable in full.
• Invoices must be paid within [Insert Payment Term] days unless otherwise agreed in writing.
• The client is responsible for any applicable taxes, bank charges, transfer fees, or payment processing fees.

5. Refunds & Adjustments

Refunds are generally not applicable due to the pay-after-live model.

Adjustments may be considered only in the following cases:

• Duplicate or incorrect billing
• Payment made for a placement that was not delivered
• Verified technical or billing error
• Placement does not meet the approved criteria

Approved refunds are processed within 5 to 10 business days and issued to the original payment method where possible.

6. Placement Protection

Each placement includes a 6-month protection period from the date of delivery.

If a link is removed, deindexed, or significantly altered within this period, viaENS will offer a replacement or credit where possible.

Replacement or credit is prioritized over refunds.

This protection does not apply if the issue is caused by client-side changes, search engine updates, website migration, target URL errors, legal complaints, policy violations, or changes outside viaENS or publisher control.

7. Publisher and Editorial Control

All placements are subject to publisher approval, editorial standards, publishing timelines and content policies.

viaENS cannot force a publisher to publish, retain, index, modify, or remove content outside the publisher’s own process.

Publishers may edit headlines, copy, anchor text, link attributes, disclosures, formatting, or placement details to meet editorial or compliance requirements.

8. SEO and Compliance Disclaimer

viaENS does not guarantee search rankings, traffic, indexing, domain authority improvement, link equity, conversions, or specific SEO outcomes.

Search engine algorithms, publisher policies, indexing behavior and market conditions are outside viaENS control.

Where required, paid or sponsored placements may need appropriate disclosure or link attributes such as sponsored or nofollow, depending on publisher policy, search engine guidelines and applicable law.

viaENS does not require publishers to hide sponsorship, avoid disclosures, or violate platform guidelines.

9. Non-Refundable Situations

Refunds or adjustments are not applicable for:

• Approved placements that are live and meet agreed criteria
• Placements approved by the client before outreach and delivered as agreed
• Client strategy changes after approval
• Delays caused by publisher editorial timelines
• Search ranking, traffic, indexing, or SEO performance fluctuations
• Algorithm updates or market changes
• Publisher design, layout, or policy changes after publication
• Client-provided URLs, anchor text, or information that later changes

10. Client Responsibilities

The client is responsible for providing accurate campaign details, target URLs, anchor text preferences, brand guidelines, compliance requirements and approval feedback.

The client must ensure that submitted materials do not infringe third-party rights, contain misleading claims, or violate applicable laws.

Delays in client approvals, content feedback, or payment may affect delivery timelines.

11. Payment Disputes

If the client believes a charge is incorrect, the client must contact viaENS within 7 days of invoice receipt.

viaENS will review all billing claims promptly.

Unresolved payment obligations may result in temporary suspension of services.

Chargebacks or payment reversals for valid delivered placements may result in suspension of future work.

12. Limitation of Liability

viaENS is not liable for indirect, incidental, consequential, special, or lost-profit damages.

viaENS’ total liability for any claim related to a placement will not exceed the amount paid by the client for that specific placement.

13. Confidentiality

Both parties agree to keep non-public campaign details, pricing, publisher discussions and business information confidential unless disclosure is required by law or agreed in writing.

14. Policy Updates

viaENS may update these Terms & Conditions at any time.

Updates will be reflected on this page with a revised “Last Updated” date.

Continued use of viaENS services after updates means the client accepts the revised Terms.

15. Governing Law

These Terms are governed by the laws of [Insert Jurisdiction].

Any disputes will be handled in the courts or dispute resolution forum located in [Insert Location], unless otherwise agreed in writing.