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Digital Marketing?

What is Digital Marketing?

Digital Marketing is a method by which companies or people advertise or promote their products & services through digital channels, such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Why Digital Marketing?

Since the companies, businesses (Big or small), institutions, startups and almost everything have shifted online; professionals with Digital Marketing skills are in huge demand in the market today. So, Digital Marketing skill pays more than an average tech job.

Scope of Digital Marketing

As a Digital Marketer, you can become a Freelancer, Content Writer, Social media Influencer, SEO Expert, Affiliate Marketer, Online Advertiser, Blogger. Demand for digital marketers is growing & professionals who can offer digital expertise becoming highly sought after.

Why Godaddy?

High Quality, Job relevant online programs designed by Godaddy
Excellent mix of 'technical' and 'business' curriculum to make you a professional
Practice with live projects and assessments, validated by experts
Get listed in the directory of Godaddy Certified web professionals
Best-in-class curriculum and a host of inclusive website learning
Certification by Godaddy Academy

Skills you will learn

Digital Marketing Essentials

Wordpress Basics & Blogging

Content Marketing & SEO

Social Media Marketing

Google Webmmaster & Analytics

Sales & Website Monetization

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Who all should attend?

College Students

Graduates from any stream (BA, BSc, BCom, BBA, BCA, Engineering, Designing, Law, CA)

Bloggers & Influencers

Learn how to Increase Audience, Monetize your Content. Get more Projects & Brand collaborations.

Freelancers

Learn to get more Projects and increase your Earning Potential

IT & Marketing Professionals

Learn Digital Marketing for growth in terms of salary and job roles in the industry

Startups & Entrepreneurs

Learn strategies to grow your Business Online, increase Product Awareness and Sales

HomeMakers

Learn skills to make extra income while sitting at home.

What you will learn in this Course?

  • Introduction to Digital Marketing concepts
  • SEO basics
  • Basics Of Google AdWords
  • Optimizing The AdWords Account
  • Content writing skills
  • Setting up email campaigns using CM / HTML 5
  • Email marketing using GoDaddy
  • Introduction
  • Visual and Aesthetics
  • Content Optimization
  • Compatibility
  • Usability
  • Backend Optimization
  • Speed Optimization
  • Creating Responsive apps & websites
  • Adobe illustrator basics

  • Adobe photoshop basics

  • Online themes, plugins and Widgets
  • WordPress templates
  • Creating posts and pages
  • Formatting text
  • Publishing and scheduling posts
  • Adding images, audio, and video
  • Bulk editing posts and pages
  • Customizing themes and menus
  • Using widgets
  • Extending WordPress with plugins
  • Editing users profiles
  • Configuring settings
  • Getting new readers
  • Keeping WordPress up to date and secure
  • Managed Word Press
  • Understanding website optimization
  • Understanding how browsers render content
  • Measuring performance
  • Optimizing images
  • Optimizing code
  • Minifying HTML, CSS, and JavaScript
  • Compressing data with GZIP
  • Optimizing file caching & Leveraging CDNs
  • Digital Marketing
  • Google Analytics & its application
  • Social Media marketing tools
  • Campaign Management
  • Inventory Management
  • Website types & terminologies
  • Understanding Hosting Market
  • The Art of Pitching
  • Product Positioning
  • Pricing Models
  • Negotiation techniques
  • Digital Marketing Advance concepts
  • Integrated Campaign Thinking And Planning
  • Online Reputation Management
  • Monetizing the inventory
  • Content Development
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