Overview

Get hands on experience on your own Website, real time education, Live Analysis and access to high Quality E- Books.
Get Trainings and Mentorship from certified and experienced industry professionals through Live Webinar Series.
This course prepares you for top Digital Marketing Certification exams from companies like Google, Hubspot, SemRush. You also get viaENS Certificate after course completion.
An experienced Digital Marketer earns an average salary of 4-8 lakhs per year.
Learn about Powerful Google Tools right from Google Search Console, Google Ads, Google AdSense to Google Analytics that top Marketers & Businesses are using.

Skills you will learn

Digital Marketing & Blogging Basics

Content Marketing & SEO

Social Media Marketing

Google Webmmaster & Analytics

Google Adsense

Affiliate Marketing

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Key Features :

# Global Industry Exposure

This Course is designed to cover fundamentals & techniques with special focus on every technological aspect to develop you into a complete Industry Professional.

# Live Projects

Get hands on experience, from Website Creation to its overall Internet Marketing through practical implementation on your Website.

# Interactive Live Webinars

Master the basics of digital marketing with training Modules, Industry Case Studies, live Webinars and special doubt clearing sessions.

# Expert Support & Assistance

Get Learner Assistance & Technical Support by our team of well experienced Trainers.

About The Course

Google Digital Marketing Course will aid you to learn absolutely everything from Search Engines, Search Marketing, Paid advertising to social media, Mobile Marketing, Analytics and beyond.
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Who all should attend?

College Students

Graduates from any stream (BA, BSc, BCom, BBA, BCA, Engineering, Designing, Law, CA) can apply for Digital Marketing course to make the skillset & Resume awe-inspiring/extraordinary.

Business Owners

Improve business productivity & Increase your Brand visibility with Digital Marketing Course and higher ROI. Your employees could learn it for you.

Post Graduates

Post Graduates from any stream (MA, MSc, MCom, MBA, MCA, M.Tech) can go for digital marketing to open up exciting career opportunities and gain extra skills.

Startups & Entrepreneurs

Gain the marketing edge over your competition through exceptional Digital Marketing skill & bring it closer to your target audience, for we know you want to beat your competition.

IT & Marketing Professionals

Digital Marketing is a prerequisite skill now for IT & Marketing Professionals for significantly higher growth in terms of salary and the roles you can get in the industry.

Freelancers & Influencers

Learn professional techniques to Increase Audience, Monetize your content & upscale your earning potential. Get more Projects & Brand collaborations.

Course Curriculum

BASIC SESSION

  • What is digital marketing?

  • Traditional marketing v/s digital marketing

  • Scope of digital marketing

  • Digital terminologies you should know

  • How to select a domain name and niche

  • Types of websites

  • Normal vs managed hosting

  • Monetization via Digital Marketing

  • Famous Bloggers

  • Role of blogging in Digital Marketing

  • Introduction to WordPress

  • Difference between free and hosted blog

  • Difference between social media page and own blog

  • Setting up a blog/ website with WordPress

  • Understanding the tools, plugins, themes, features, creating pages, categories, menus etc in WordPress

  • Publishing an article on WordPress

  • Understanding the Searcher’s Intent (Case Study)

  • Building the content framework

  • Keyword Research

  • Competitor’s Keyword Analysis

  • Content Research and Curation

  • Types of Content

  • Content Curation & Creation

  • Content Marketing.

  • Copyrighted content and stock content

  • Trailer of SEO

  • How Search Engines Work?

  • SEO Terminologies

  • Analysis of search results

  • Website ranking on search engines

  • Ranking Factors

  • Case study of SEO

  • Doing SEO on your blog

  • Interlinking & Tags

PRO (Term 1)

  • Introduction to Backlinks

  • Importance of Link Building

  • Basis to Build Links

  • Link Building Strategies

  • Tools for Spying Competitor’s Backlinks

  • Google Search Console Basics

  • Website Auditing

  • Why should marketers care about Social Media?

  • Introduction to various Social Media Platforms

  • Facebook Marketing Terminology

  • The Facebook Newsfeed Algorithm and how it works

  • What is organic reach on Facebook, why it very low for most brand pages and how to deal with it

  • How to approach content marketing on social media

  • The psychology of social sharing

  • How to measure content effectiveness

  • How different brands have created share worthy content for their social media

  • Promoting Blog via Facebook

  • Audience Insight

  • The History of INSTAGRAM

  • Instagram Algorithm

  • Instagram for Business & Bloggers

  • Setting up your profile on Instagram

  • Instagram Content Strategies & Case Studies

  • The Rule of Thirds

  • Tricks to get more followers

  • Hashtag, Stories, IGTV & Boomerang

  • Twitter Marketing

  • How Twitter is different than other social networks

  • Twitter Marketing Terminologies

  • Marketing your blog via Twitter

  • Creating & setting up a Youtube channel

  • Creating Content for YouTube (Title, CTA)

  • Youtube SEO

  • Marketing YouTube Video

  • Monetizing via Youtube (Introduction to Youtube Partner Program)

  • Youtube Analytics

  • Set up & Optimize Quora & Reddit

  • Identifying & Answering Questions related to your Niche

  • How to Drive Traffic from Quora & Reddit

  • Comment karma & Link Karma

  • Tracking Progress

  • Common Mistakes to avoid on Forums

  • What is Affiliate Marketing and how does it work?

  • Purpose/ Where is Affiliate Marketing used?

  • Scope of Affiliate Marketing

  • Income Report of Affiliate Marketers

  • Terminologies associated with Affiliate MarketingAffiliate Networks

  • How does campaign Tracking work?

  • Platforms to practice Affiliate Marketing

  • Media Buying

  • INRDeals

PRO (Term 2)

  • Setting up Google Search Console

  • Segments of Google Search Console (Performance Analysis, Error Validation, Sitemaps, URL Inspection)

  • Introduction to Google Analytics

  • Segments of Google Analytics(sidebar)

  • Linking Google Analytics with Search Console

  • Tracking Links

  • Setting up Goals and creating Funnels

  • Introduction to Google AdSense

  • Why Google AdSense

  • Benefits of AdSense

  • Checklist before applying for AdSense

  • How to apply for AdSense

  • Perfect Ad Placement & types of ads

  • Reasons why AdSense is disapproved

  • Best practices to avoid getting adsense account banned

  • How to get high CPC

  • Infolinks

  • Sponsored posts

  • Start as a Freelancer

  • Setting up your Facebook Ads Manager Account

  • Types of Campaigns

  • Selecting Target Audience

  • How to create creative Content

  • Tracking Progress

  • Best Practices (Fb 20:80 rule, Fb Ad Policies)

  • Case Studies of Best ROI Ads

  • Introduction to E-mail Marketing

  • Terminologies Related to E-mail Marketing

  • Transactional & Marketing E-mail campaigns

  • Content Creation for optimizing E-mails

  • Introduction to E-mail Marketing Software – MailChimp

  • Strategies to avoid Spam Filter

  • E-mail Testing Tools

  • SEM Glossary

  • Difference between SEO & SEM

  • Different Ad Formats

  • Google keyword Planner

  • Keyword Match types

  • Bidding & Budget Strategies

  • Designing your 1st Ad Copy

  • Ad Extensions

  • Performance Tracking

  • Re-Targeting

Tools Covered

Keyword Tools

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Analytics Tools

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SEO Tools

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Market Tools

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Social Media Tools

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Editing Tools

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Global Certifications

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Speakers

Siddharth Gupta

Siddharth Gupta

He holds an experience of over 12 years in the digital industry, he is a Microsoft, Google, Honeywell & Amazon Certified Professional. manages the strategic operations as well as takes care of building growth hacking strategies for INRDeals.
Jasleen Kour

Jasleen Kour

Content Writer with Jammu Links news, then Started working with INRDeals Then became the Brand Manager at viaENS.
Apart from this, I also run a passion project “Winged Soul” where I share my other side (The creative one)
Simran Kour

Simran Kour

Experience of working as a content Writer in Netsmartz Info Tech. now working as a support manager in viaENS - fixing technical issues and solving queries behind the screen. I have also worked on real time Blogging Projects.
Bannie Mahajan

Bannie Mahajan

Managing websites as a Support Manager, Handling technical end of live websites. Website designing at eSpeed. Server Analyst from past 3 years and have been handling the complete system of viaENS.
Rahul Kumar

Rahul Kumar

Experienced Digital Marketing Consultant, Skilled in Organic Marketing, Search Engine Optimization (SEO), Business Development, Management, and Customer Acquisition. He is a Google Certified Digital Marketer and SEMrush Certified SEO Expert.

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