Overview
Skills you will learn
Get Yourself Registered
Key Features :
# Global Industry Exposure
This Course is designed to cover fundamentals & techniques with special focus on every technological aspect to develop you into a complete Industry Professional.
# Live Projects
Get hands on experience, from Website Creation to its overall Internet Marketing through practical implementation on your Website.
# Interactive Live Webinars
Master the basics of digital marketing with training Modules, Industry Case Studies, live Webinars and special doubt clearing sessions.
# Expert Support & Assistance
Get Learner Assistance & Technical Support by our team of well experienced Trainers.
About The Course
Who all should attend?
Course Curriculum
BASIC SESSION
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What is digital marketing?
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Traditional marketing v/s digital marketing
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Scope of digital marketing
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Digital terminologies you should know
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How to select a domain name and niche
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Types of websites
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Normal vs managed hosting
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Monetization via Digital Marketing
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Famous Bloggers
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Role of blogging in Digital Marketing
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Introduction to WordPress
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Difference between free and hosted blog
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Difference between social media page and own blog
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Setting up a blog/ website with WordPress
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Understanding the tools, plugins, themes, features, creating pages, categories, menus etc in WordPress
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Publishing an article on WordPress
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Understanding the Searcher’s Intent (Case Study)
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Building the content framework
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Keyword Research
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Competitor’s Keyword Analysis
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Content Research and Curation
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Types of Content
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Content Curation & Creation
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Content Marketing.
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Copyrighted content and stock content
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Trailer of SEO
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How Search Engines Work?
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SEO Terminologies
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Analysis of search results
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Website ranking on search engines
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Ranking Factors
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Case study of SEO
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Doing SEO on your blog
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Interlinking & Tags
PRO (Term 1)
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Introduction to Backlinks
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Importance of Link Building
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Basis to Build Links
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Link Building Strategies
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Tools for Spying Competitor’s Backlinks
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Google Search Console Basics
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Website Auditing
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Why should marketers care about Social Media?
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Introduction to various Social Media Platforms
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Facebook Marketing Terminology
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The Facebook Newsfeed Algorithm and how it works
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What is organic reach on Facebook, why it very low for most brand pages and how to deal with it
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How to approach content marketing on social media
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The psychology of social sharing
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How to measure content effectiveness
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How different brands have created share worthy content for their social media
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Promoting Blog via Facebook
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Audience Insight
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The History of INSTAGRAM
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Instagram Algorithm
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Instagram for Business & Bloggers
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Setting up your profile on Instagram
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Instagram Content Strategies & Case Studies
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The Rule of Thirds
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Tricks to get more followers
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Hashtag, Stories, IGTV & Boomerang
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Twitter Marketing
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How Twitter is different than other social networks
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Twitter Marketing Terminologies
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Marketing your blog via Twitter
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Creating & setting up a Youtube channel
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Creating Content for YouTube (Title, CTA)
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Youtube SEO
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Marketing YouTube Video
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Monetizing via Youtube (Introduction to Youtube Partner Program)
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Youtube Analytics
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Set up & Optimize Quora & Reddit
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Identifying & Answering Questions related to your Niche
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How to Drive Traffic from Quora & Reddit
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Comment karma & Link Karma
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Tracking Progress
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Common Mistakes to avoid on Forums
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What is Affiliate Marketing and how does it work?
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Purpose/ Where is Affiliate Marketing used?
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Scope of Affiliate Marketing
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Income Report of Affiliate Marketers
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Terminologies associated with Affiliate MarketingAffiliate Networks
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How does campaign Tracking work?
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Platforms to practice Affiliate Marketing
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Media Buying
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INRDeals
PRO (Term 2)
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Setting up Google Search Console
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Segments of Google Search Console (Performance Analysis, Error Validation, Sitemaps, URL Inspection)
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Introduction to Google Analytics
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Segments of Google Analytics(sidebar)
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Linking Google Analytics with Search Console
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Tracking Links
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Setting up Goals and creating Funnels
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Introduction to Google AdSense
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Why Google AdSense
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Benefits of AdSense
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Checklist before applying for AdSense
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How to apply for AdSense
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Perfect Ad Placement & types of ads
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Reasons why AdSense is disapproved
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Best practices to avoid getting adsense account banned
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How to get high CPC
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Infolinks
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Sponsored posts
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Start as a Freelancer
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Setting up your Facebook Ads Manager Account
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Types of Campaigns
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Selecting Target Audience
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How to create creative Content
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Tracking Progress
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Best Practices (Fb 20:80 rule, Fb Ad Policies)
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Case Studies of Best ROI Ads
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Introduction to E-mail Marketing
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Terminologies Related to E-mail Marketing
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Transactional & Marketing E-mail campaigns
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Content Creation for optimizing E-mails
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Introduction to E-mail Marketing Software – MailChimp
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Strategies to avoid Spam Filter
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E-mail Testing Tools
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SEM Glossary
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Difference between SEO & SEM
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Different Ad Formats
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Google keyword Planner
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Keyword Match types
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Bidding & Budget Strategies
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Designing your 1st Ad Copy
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Ad Extensions
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Performance Tracking
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Re-Targeting
Tools Covered
Keyword Tools
Analytics Tools
SEO Tools
Market Tools
Social Media Tools
Editing Tools
Global Certifications
Speakers
Siddharth Gupta
Jasleen Kour
Apart from this, I also run a passion project “Winged Soul” where I share my other side (The creative one)
Simran Kour
Bannie Mahajan
