Overview
Skills you will learn
Get Yourself Registered
Key Features :
# Global Industry Exposure
This Course is designed to cover fundamentals & techniques with special focus on every technological aspect to develop you into a complete Industry Professional.
# Live Projects
Get hands on experience, from Website Creation to its overall Internet Marketing through practical implementation on your Website.
# Interactive Live Webinars
Master the basics of digital marketing with training Modules, Industry Case Studies, live Webinars and special doubt clearing sessions.
# Expert Support & Assistance
Get Learner Assistance & Technical Support by our team of well experienced Trainers.
About The Course
Who all should attend?
Course Curriculum
BASIC SESSION
- What is marketing?
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What is digital marketing?
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Digital Advertisement v/s Traditional Advertisement with example
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Case Study on Zomato’s Digital Marketing Strategies
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What are the types of Digital Marketing?
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What are the Benefits of digital marketing?
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What you can do after learning digital marketing Or Opportunities for Students in the Industry?
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A brief introduction to Basic Terminologies
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What is Blogging?
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What is viaENS and how will viaENS help you in all this?
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What is a blog?
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Why should one go with a paid blog instead of a free one?
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Detailed information on blogging
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The platforms one could blog or work online
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Importance of SEO and social media in the digital world
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Monetization/income sources for a website
- Famous blogs and bloggers of India
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Introduction to Website hosting
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Difference between Paid and Free Hosting?
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What is Managed Hosting?
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What are the Features of WordPress?
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Basic Structure of a Blog
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How to open the Backend of the website?
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How to edit profile and change your wordpress password?
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How to select and activate a Theme?
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How to Add and Delete Widgets?
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How to create categories and menus?
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How to install and activate a Theme?
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How to change permalink?
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How to create pages?
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How to add a new post?
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Introduction to Content
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Basic Structure of a Blog Post
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Structure of the Paragraphs
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Structuring the Blog Post
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Embedding videos and handles
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Evergreen v/s Trending Content
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How to Find Trending Content
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Images for Blog
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Revision of the entire Blog
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What is a Keyword?
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Different Types of Keywords
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Why Not to Use Keyword Research Tools
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Google Keyword Planner (How to Set-Up and Use)
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How to Find Out Low Competition Keywords using Google Itself
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How to Find Out Trending Topics for your Blogs
PRO (Term 1)
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The History of INSTAGRAM
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Instagram Algorithm
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Instagram for Business & Bloggers
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Setting up your profile on Instagram
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Instagram Content Strategies & Case Studies
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The Rule of Thirds
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Tricks to get more followers
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Hashtag, Stories, IGTV & Boomerang
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Twitter Marketing
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How Twitter is different than other social networks
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Twitter Marketing Terminologies
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Marketing your blog via Twitter
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Why should marketers care about Social Media?
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Introduction to various Social Media Platforms
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Facebook Marketing Terminology
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The Facebook Newsfeed Algorithm and how it works
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What is organic reach on Facebook, why it very low for most brand pages and how to deal with it
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How to approach content marketing on social media
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The psychology of social sharing
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How to measure content effectiveness
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How different brands have created share worthy content for their social media
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Promoting Blog via Facebook
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Audience Insight
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How do Search Engines work?
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SEO Terminologies
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Analysis of search results
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Website ranking on search engines
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Ranking Factors
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Case study of SEO
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Google Webmaster Set Up
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Analyzing the Performance Reports
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Submitting your Articles in the Google Index using URL Inspection Tool
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Finding Out Errors and How you can Solve them
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Submitting Your Sitemaps in Google
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Removing Unnecessary URLs from Google
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Introduction to Google Analytics
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Segments of Google Analytics(sidebar)
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Linking Google Analytics with Search Console
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Tracking Links
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Setting up Goals and creating Funnels
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What is Website Optimization?
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Types Of Optimization
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Why Website Optimization is Important?
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Website Optimization Strategies
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Web Page Analyzer Tools
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Plugins to Optimize your Website
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Live Performance Reports
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PRO (Term 2)
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Introduction to Content Marketing
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Why Content Marketing?
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The Content Marketing model
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Flow of Content Marketing
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The Terminologies
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Questions that need to be asked
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Best strategies for effective Content Marketing
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AIDA Principle
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Additional Tips
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Introduction to Backlinks
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Importance of Link Building
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Basis to Build Links
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Link Building Strategies
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Tools for Spying Competitor’s Backlinks
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Google Search Console Basics
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Website Auditing
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Creating & setting up a Youtube channel
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Creating Content for YouTube (Title, CTA)
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Youtube SEO
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Marketing YouTube Video
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Monetizing via Youtube (Introduction to Youtube Partner Program)
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Youtube Analytics
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Set up & Optimize Quora & Reddit
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Identifying & Answering Questions related to your Niche
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How to Drive Traffic from Quora & Reddit
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Comment karma & Link Karma
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Tracking Progress
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Common Mistakes to avoid on Forums
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Introduction to Google AdSense
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Why Google AdSense
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Benefits of AdSense
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Checklist before applying for AdSense
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How to apply for AdSense
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Perfect Ad Placement & types of ads
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Reasons why AdSense is disapproved
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Best practices to avoid getting adsense account banned
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How to get high CPC
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Infolinks
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Sponsored posts
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Start as a Freelancer
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What is Affiliate Marketing and how does it work?
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Purpose/ Where is Affiliate Marketing used?
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Scope of Affiliate Marketing
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Income Report of Affiliate Marketers
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Terminologies associated with Affiliate MarketingAffiliate Networks
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How does campaign Tracking work?
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Platforms to practice Affiliate Marketing
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Media Buying
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INRDeals
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Introduction to E-mail Marketing
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Terminologies Related to E-mail Marketing
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Transactional & Marketing E-mail campaigns
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Content Creation for optimizing E-mails
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Introduction to E-mail Marketing Software – MailChimp
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Strategies to avoid Spam Filter
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E-mail Testing Tools
Tools Covered
Keyword Tools
Analytics Tools
SEO Tools
Market Tools
Social Media Tools
Editing Tools
Global Certifications
Speakers
Siddharth Gupta
Jasleen Kour
Apart from this, I also run a passion project “Winged Soul” where I share my other side (The creative one)
Simran Kour
Bannie Mahajan
