What Is Search Engine Optimization ( SEO) – Complete Guide


Search Engine Optimization

It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines.

SEO is a “process” involving manipulation of keywords, and not a”marketing service.”

SEO is the process of increasing visibility of the site using various SEO techniques. 

Techniques of SEO:-

On page

Off page


Types of SEO:-

White Hat SEO

Gray Hat SEO

Black Hat SEO

 SEO(Search Engine Optimization) is a technique or a strategy, that helps to bring your site or blog at the top of the SERP (Search Engine Result Page) i.e. Google, Yahoo, Bing etc. or gathering organic traffic on your site or blog by the online visitor. It is the process of affecting the visibility of a website or webpage in a search engines unpaid results. Search engine optimizationis broken down into two basic areas.

>On-page ( You work on your own website).

>Off-page optimization ( You work to get backlinks from other websites).


Onpage optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.

Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).


On-page Activities-

01) Competition Analysis

02) Content Optimization

03) Internal Linking structure Changes

04) URL Structure Changes

05) Site-map updating / creation

Off-page Activities-

01) Directory Submission

02) Social Bookmarking

03) Blog Commenting

04) Forum Commenting

05) Posting Stories in relevant blog websites.

Working of on-page :

On page reqiures you working on your site through the following processes:-

1.content optimization

2.interlinking of the pages on your site

3.creating a site map for Google bot to crawl and index the content on your site.

 Working of off-page : 

Off page require that you create backlinks on another site pointing to yours through the following processes:-

1.commenting on forums with your signature

2.Blog commenting with your site link

3.Guest posting

4.Directory submission

5.social bookmarking


SEO target different kinds of search which includes –

  • Image search
  • Local search
  • Video search
  • Academic search
  • News search
  • Industry-specific vertical search

SEO considers these following points in briefly – 

  • How search engines work
  • What people search for
  • The actual search terms or keywords types into search engines.

 SEO works very well for different kinds of online business. Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

SEO is a “process” involving manipulation of keywords, and not a”marketing service.” 

It is a never ending process. SEO alone cannot help you reach your highest marketing potential.

-Social media,


-and other marketing strategies,

Segue into and complement SEO, the combination strengthening and reinforcing each element to grow your business exponentially… faster.

                                                          As a manager or CEO then,your challenge isn’t about picking one over another, but how best to intelligently integrate SEO into your marketing mix to reap rich rewards.And that’s why this isn’t a ‘battle between marketers’, with specialists in each branch trying to out-sell the other to their clients, but rather an opportunity for collaboration and partnership in leading a business manager or CEO towards the right mix of marketing services – including SEO – that will bring the highest cumulative benefit.

                            Instead of always “giving customers what they want”, it’s time to face the fact that, often, clients do not know how to select from the diverse options at their disposal.As professionals, marketers and SEO consultants must not be dismissive or misleading about other specialties than their own, but instead help clients build the right foundation, mix and plan, and then guide them to effectively implement and manage the most cost effective, high-return strategies and tactics that are aligned with their overall business goals. 

Types of SEO

  • Black Hat SEO
  • White Hat SEO
  • Gray Hat SEO

Black Hat SEO

(Not so good kind)

 Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.Black hat SEO is the use of techniques that are unacceptable to search engines. Many people don’t understand that black hat SEO techniques can get their sites penalized by or banned from search engines.Black hat SEO is a technique which is the opposite of white hat SEO, which is trying to improve website ranking in search engines in ways that are not allowed to search engines,such as cheating or breaking the scatter machine. 

Some black hat SEO techniques include:

    • Link spam
    • Keyword stuffing
    • Cloaking
    • Hidden text
    • Hidden links.


    White Hat-

    (Good kind)

    White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.White hatSEOtechniques are beneficial for site visitors as well as for search engines. The goal of white hatSEOis to improve search engine result. White hat SEO is the technique to follow the rules of a search engine, and ensure that the article that we post are our own and in accordance with the title, this will increase our ranking in search engines, visitors will see it and will return again. white hat seo is likecreating content for the search, not for search engines by making content easilyaccessible to the spiders.

    Some white hat SEO techniques include:

    • High quality content development
    • Website HTML optimization and restructuring
    • Link acquisition campaigns supported by high quality content and manual research and outreach.

    Gray Hat SEO

The work of most search engine optimization companies, however, operate in a gray area, aptly named Gray Hat search engine optimization. Whether by design or pressure from clients to deliver results, many search engine optimization companies try to deliver solutions and results for customers by utilizing techniques which don’t quite cross the line into black hat SEO, but are well outside of what would be considered white hat search engine optimization.Gray hat search engine optimization is recognizable by ‘affordable’ pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.

It is a technique that does not fully use the second technique above, or maybe combine the two. Perhaps this is also the transformation from white to black ato black to white. It could be argued, this technique is atechnique that uses black hat techniques to achieve results white hat).

To bring in more visitors is very fast but not as much as black hat and a while google may suspect activities such websites.


This Is the complete about SEO and its types… We will discusss more about it in the upcoming posts… Stay tuned…


Please enter your comment!
Please enter your name here