Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).
So how do you make your content go further and make sure lots of people read your stuff?
Wish you could get that many views? With LinkedIn you can!
What is LinkedIn Pulse?
LinkedIn Pulse is LinkedIn’s version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest headlines and read top industry news of the day.
According to recent figures, LinkedIn has more than 1 million publishers; more than 150,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.
You’ll see a mix of curated content on LinkedIn Pulse:
- Stories that people in your network and/or people in your industry have shared.
- Trending stories from your extended network.
- Posts from LinkedIn’s publishing platform – including “Editor’s Picks,” content written by influencers, publishers, and individuals.
We’ll focus on the third type of content for the remainder of this post.
Why You Should Use LinkedIn Pulse
You should publish posts on LinkedIn for the same reason you publish content on your own site as well as third-party publications and blogs like Medium.
If you’re going to invest time and money in creating content, you want it to be consumed.
By publishing content on LinkedIn, you’re increasing the odds that more people will discover and read your content.
However, finding success on LinkedIn Pulse, like any other channel, requires a strategy.
You’ll also have to put in the needed time and effort to make your investment worthwhile.
Depending on how many connections you have, the posts you publish on LinkedIn can easily get anywhere from a few hundred to a few thousands views, on average.
But sometimes LinkedIn articles become unicorns – they can get 50,000, 100,000, or even millions of views.