What is Content Optimization


Your content may be great, but it won’t help your marketing efforts if search engines aren’t indexing it.SEO content optimization helps you create relevant, compelling content that engages visitors and delivers greater search engine performance. Here is an article regarding Content Optimization and ways to deal with the most common mistakes. Enjoy reading.

Content Optimization –

What is content/copy?

Content and copy refer to written material. This is the text that you see and read on a website.

What is involved with Content Optimization?

The process of making your website’s home page or a particular page on your website more attractive to search engines and users is called optimization.

There are several parts of your website that we will review and improve as part of this process. These include the content or copy, broken links, title tags and meta tags. Once these improvements are implemented, search engines will find it easier to index your website and display it in relevant search results.

As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the necessity for compelling content.

However, many often forget about the impact SEO can have on content marketing success. In addition to publishing high-quality, helpful content, your content and website must be well optimized in order to be found by search engines, and more importantly, your audience.

As content marketing gains recognition as available online marketing strategy, businesses are producing content of all types at an accelerated rate.

What is good compelling content if it can’t be found?

The truth is, if it can’t be found by your audience, it won’t be very successful, which is why content optimization is such a crucial step in the content marketing process.

Through content optimization, you are providing essential data that search engines will use to determine what your content — and, by extension, your business — is all about. Search engines then use this information in the search results they display for relevant keyword terms or phrases. As content in the form of text, images, videos, and news is now included in these search results, the content optimization processes you use should be tailored to the types of content you are producing.

Steps to Content  Optimization –

1.Define Drivers

(figure out your content goals)

2.Build Metrics

(decide what to measure, and with what tool[s])

3.Plan Actions

(decide what to do after reviewing metrics)

4.Create Changes

(execute the actions that were planned)

5.Measure Success

(measure again; see if goals were achieved)


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