According to Times of India, Digital Marketing will create more than 1.5 lac jobs in India by 2017. Therefore, we have come up with a list of digital marketing job opportunities you can go for in 2017. The list will offer the salary range, skills required and scope of the opportunities. However, before jumping directly onto the list of digital marketing job opportunities available in India, here are the major areas in the field of digital marketing.
Top Digital Marketing Jobs & Career Opportunities in India
Fields in Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing
- Search Engine Marketing (SEM)
- Content Marketing
- Web Analytics
On the basis of these categories, we will bifurcate the Digital Marketing Job Opportunities available in India. Let’s get started!
The most sort after digital marketing job opportunity is the digital marketing manager.
1. Digital Marketing Manager
Digital Marketing Managers should have an experience of 5+ years, and if you have certifications that prove your expertise, then you will be hired easily. Digital marketing experts have huge job opportunities and companies are hunting for the same. Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.
The salary package of digital marketing experts ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.
Search Engine Optimization (SEO)
The hype over Search Engine Optimization (SEO) has made many of us well-versed with what SEO is. Those dealing with SEO need to deal with the processes that affect the visibility of a website or a web page in a search engine’s unpaid results. According to the recent trends, using organic SEO techniques along with a PPC campaign, the expected click rate is 25% times more whereas the expected profit rate increases to 27%. As per these trends, the job opportunities with respect to SEO field are immense.
2. Search Engine Optimizer (SEO Executive)
Instead of spending money on Google AdWords campaigns, with good search engine optimization, you can get free traffic from Google. This is the reason why there are tremendous opportunities relating to SEO executive. The responsibilities of an SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.
Skills required: An SEO expert should be an expert with the usage of various kinds of SEO tools in the market. For example, one of the best-known SEO tools for digital marketers is Moz.com. There are hundreds of more tools which an SEO expert should have a strong hold on to improve the company’s performance on search engines. SEO experts report to the digital marketing managers. However, most SEO expert does not manage a team and are individual contributors.
Social Media Marketing
Jobs related to Social Media Marketing deal with gaining website traffic or attention via social media sites. The aim is to center on efforts to create content that attracts attention and persuades readers to share it across their social networks. According to Octane Research 2016, social media updates was the most looked after choice for achieving maximum customer engagement (46%). Also, social media tops the list of marketing activities being planned for 2016 with 66 per cent.
3. Social Media Marketing Expert
Social Media marketing is divided into two areas. One of the areas deals with spreading the content through social media platforms. Running paid advertising in Social media is something that requires expertise and experience. For instance, Facebook advertisements are one of the difficult tasks nowadays. With the addition of new targeting options and features added almost every single day, the requirement for a social media marketer is increasing day by day.
This strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly-defined audience so as to drive profits. According to DemandMetric, content marketing costs 62% less than traditional marketing and generates 3 times more leads. This makes it obvious that content marketing is growing large and is set to bloom further.
4. Content Marketing Manager
As a content marketing manager, you are responsible for content marketing. Well, obviously. But there are many things you need to manage. This includes managing the blog, drip marketing campaigns, sales page copywriting, ebook publications, guest blogging, video marketing, email communications, and a little bit of PR as well.
If you start to work as content marketing managers then you are supposed to report to digital marketing managers or the head of marketing. however, it is not necessary. At times, content marketing managers can be the only contributors or can be head of a content team.
One of the advantages of being a content marketing manager is that you can work from home without any hustle. Freelancing is an open option to them in which they can write content by working from their home or as a part time job.
Expected Salary: On an average, content marketing managers can earn between 10 to 15 lacs per annum. The experience required for this post is minimum 3 years to 5 years.
Educational qualification: Although there is no clear requirement for qualification, having digital marketing certifications and MBA can help you showcase your content marketing expertise. However, if you have required the set of skills, certifications are not necessary.
The job responsibilities of a copywriter are vast. If you have to be a copywriter, you should be ready to work with many people in the digital marketing team. The copywriter can help the content team refine their content for better reception, help the social media manager with posting better words on social media channels, and help the search engine marketer write better ad copy.
Skills required: A copywriter should be proficient in English. He/She should know how to write persuasive articles in order to fuel the sales funnel.
Search Engine Marketing
Search Engine Marketing or SEM is a form of internet marketing that deals with the promoting the websites by increasing their visibility in search engine results pages (SERPs) with the help of paid advertising.
Search engine marketing is one crucial aspect of digital marketing. It is a broad marketing term that defines marketing through the search engines. Well, keeping in mind the master of search engine, Google, search engine marketing most of the times refers to marketing with the help of Google AdWords.
6. Search Engine Marketer/ Specialist
The tasks of search engine marketer are done by the digital marketing manager himself if the size of the company is small. At times, it is outsourced to a digital marketing agency who will charge a fee for the work done. However, when it comes to bigger companies, they have a dedicated Search Engine Marketing specialist (SEM specialist) along with a team for search engine marketers.
The reporting managers for search engine marketers will be digital marketing managers. The responsibilities of a search engine marketer include targeting the number of leads and clicks from the given marketing budget, analysis, keyword research, bid management, split testing the ad campaigns, and ad copywriting.
Experience required: There is no specific range when it comes to experience for search marketing expert. It ranges from company to company. In small companies, the companies can hire freshers but some established companies would be needing experts with several years of experience.
This is a field that deals with bringing users in, rather than marketers having to go out to get prospects’ attention. It earns the attention of customers and draws customers to the website with the help of interesting content.
7. Inbound Marketing Manager
The requirement for inbound marketing manager will depend upon the type and size of the organizations. The responsibilities of a content marketer and an inbound marketer often overlap. Responsibilities of an Inbound Marketer is to manage the funnel and conversion at each stage. Conversion rate optimization, drip marketing, and lead nurturing. The difference between content marketing and inbound marketing is that the inbound marketing manager creates a strategy on how to attract customers using content marketing while the content marketing manager focuses on execution on that strategy.
8. Conversion Rate Optimizer
The art of increasing the conversion ratio with each stage of the marketing funnel is the job of a conversion rate optimizer. The CRO expert in digital marketing will have to work with various people. For instance, a CRO expert can work with the inbound marketing manager in designing landing pages that convert well.
The job of a CRO expert is to use various tools to achieve higher conversions. A CRO expert should be well-acquainted with tools such as CrazyEgg.com which give insights on how people interact with landing pages and Optimizely.com which helps find out which color and text give better conversions.
Let us know which job opportunity made you curious and pushed you to give it a shot!