Top 30 Digital Marketing Certifications That Will Boost Your Career

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Digital Marketing certifications, Digital Marketing certifications online, Digital Marketing certifications programs, Career, Top 10 Digital Marketing certifications

Getting a college degree is an important step in every student’s life but what difference does it makes if it does not add something valuable in your resume, something that will get you hired at the very moment. If you too have a doubt, then you surely need to add something to it. Some certifications could definitely be added in your resume that will not only enhance your skills but prepare you for industrial competition too.

Now if you are about to get a certification in a particular field, you must decide if it’s worth the time and effort. Digital marketing is well-known for being a field where there are no degrees targeted specifically at it. You can become a digital marketing expert through a proper digital marketing course or training program. A good Digital marketing Certification program will provide you a learning structure, a talented mentor-ship and the opportunity to network with like-minded people.

Digital Marketing certifications, Digital Marketing certifications online, Digital Marketing certifications programs, Career, Top 10 Digital Marketing certifications

Here are Top 30 Certifications in Digital Marketing that will enhance your practical skills about Digital Marketing.

1. Hootsuite Social Media Marketing

Hootsuite offers five certification programs:

  • Hootsuite Platform Certification
  • Hootsuite Social Marketing Certification
  • Advanced Social Media Strategy Certification from Newhouse School
  • Social for Health Care Certification from Mayo Clinic
  • Social Selling Certification

Cost: Varies from $99 to $2,200
Validation: The certificate does not expire, even if you fail the exam you can retake the test without paying for retesting.
Process: The process varies for the different certifications.

2. Facebook blueprint certification

Facebook offers two certifications under its Blueprint Certification program:

  • The Facebook Certified Planning Professional and
  • The Facebook Certified Buying Professional.

In addition to passing an exam for each certification, you must pass the Facebook Advertising Core Competencies exam.

Cost: $150 for each exam
Validation: The certificates are valid for 12 months after which you have to take a re-certification exam.
Process: You must take two secure, online proctored exams and achieve a
passing score of 700 or higher on both. The number of questions may vary, but you can expect to see between 50-60 questions in your exam. You will have up to 75 minutes to answer all questions.

3. Twitter Flight School

Twitter offers two certificate programs; one for Executive Leadership and one for Marketing Leadership.

The program covers almost everything that you would need to know to develop Twitter marketing campaigns, best practices, case studies and other resources.

Cost: Free
Validation: There doesn’t seem to be any expiry date for the certification.
Process: The Executive Leadership is 10 minutes long while the Marketing
Leadership is 60 minutes long. The Executive Leadership course do not have any test.

4. Salesforce Certified Marketing Cloud Social Specialist

Salesforce’s course is designed for people who can demonstrate knowledge, skills, and experience using the components of Social Studio in the social landscape for post creation, management and analysis of conversations and reporting.

Cost: $200 for the first time and $100 for retaking the exam.
Validation: You have to take a maintenance exam once a year.
Process: There are 60 multiple choice questions and you are allowed to take up to 90 minutes to complete the exam. You require a minimum passing score of 67%.

5. Google Analytics Individual Qualification (IQ)

The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam. This is probably one of the best free marketing certifications available.

Cost: Free
Validation: To renew your certification, you have to retake the exam every 18 months.
Process: You get 90 minutes to complete the exam with a passing score of 80%. If you don’t pass the exam, you can retake it in seven days.

6. OMI Web Analytics Certification

The Online Marketing Institute has developed a web analytics and measurement training course that helps marketers understand how to implement proper tracking, measure and analyze data. Ultimately, you will learn how to optimize your website and marketing campaigns to improve ROI.

Cost: $859
Validation: The website does not specify if the certificate expires.
Process: The untimed final exam consists of 30-50 multiple-choice and true/false questions.  You must pass with a score of 70% or higher to receive a certification of completion. You will have up to 3 chances to pass this exam.

7. ClickMinded SEO Specialist

ClickMinded’s SEO course is designed for individuals who have proven to understand the fundamental concepts of search engine optimization.

Cost: $497
Validation: No renewal details specified on website.
Process: The minimum passing score is 80% but you can retake the test as many times.

8. DistilledU SEO

DistilledU’s SEO course is designed for advanced and novice to the field of search optimization.

Cost: $40/month
Validation: No renewal details specified on their website.
Process: No testing details specified on their website.

9. HubSpot Content Marketing Certification

HubSpot’s Content Marketing Certification will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers.

Cost: Free
Validation: To renew your certification, you have to retake the exam every 13 months.
Process: You must get a minimum passing score of 75% on the final exam. There are 60 questions on this exam.

10. Content Marketing University

Content Marketing Institutes’ University covers the full spectrum of content marketing, including Planning, Audience, Story, Channels, Process, Conversation, and Measurement.

Cost: $995/learner
Validation: No renewal details available.
Process: You only have to complete the course and quizzes to become certified.

11. Leadpages’ Conversion Marketing Certification

Leadpages’ Conversion Marketing Certification is designed to help students produce higher conversion rates throughout the conversion marketing lifecycle. The program promises tons of hands on experience.

Cost: $1,995
Validation: The website does not specify.
Process: The website does not specify.

12. Optimizely Certification

Optimizely’s certification program tests your knowledge in conversion rate optimization, particularly whether you have the skills to use the Optimizely platform.

Cost: Registration fee is $100 but the retake fee is $65.
Validation: You have to pass short maintenance exams after you pass.
Process: There are 50 multiple choice questions and you have 60 minutes to complete the exam. The minimum passing score is 80%.

13. Conversion Optimization Certification Training Program

ConversionXL’s Conversion Optimization Certification Training Program is an in-depth look into conversion optimization. Their program is recommended for mid-market to enterprise level marketers.

Cost: The program costs $899 for lifetime access.
Validation: You must complete all required courses and pass a short final exam.
Process: The exam contains 33 questions. You can re-take the test once in a 24-hour period.

14. HubSpot Email Marketing Certification

The HubSpot Email Marketing Certification is an advanced email marketing course that covers concepts like lifecycle marketing, segmentation, email design, deliverability, analytics, and optimization.

Cost: Free
Validation: The certificate is valid for 13 months after which you have to retake the test.
Process: You have to get a minimum score of 75% on the exam which has 60 questions.

15. Google AdWords certification

The Google Adwords certification demonstrates that users have proficiency in basic and advanced aspects of AdWords.

Cost: Free
Validation: Each certificate is valid for 12 months after which you have to retake the exam.
Process: You have to complete two AdWords certification exams, one in AdWords Fundamentals and the other a choice between Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.

16. Marketo Certified Expert

Marketing automation software, Marketo, offers a Marketo Certified Expert course that validates competency, expertise, and operational knowledge in the broad use of Marketo.

Cost: $225 every time you take the exam
Validation: The certificate is valid for 2 years after which you have to be re-certified.
Process: There are roughly 75 questions, and you get 90 minutes to complete the exam. The minimum passing score is 70%.

17. Marketo Specializations

In addition to becoming a Marketo Certified Expert, you can complete specializations in:

  1. Analytics Attribution Specialist
  2. Creative Assets Specialist
  3. Email Deliverability Specialist
  4. Nurture & Engagement Specialist
  5. Programs & Campaigns Specialist

Cost: $25 for each specialization
Validation: The website does not specify how long the certificates are valid.
Process: For each specialization, there are 25-30 questions, and you get 60 minutes to complete the exam. The minimum passing score is 75%.

18. HubSpot Inbound Certification

The HubSpot Inbound Certification covers the fundamentals of the inbound marketing methodology.

Cost: Free
Validation: Certification badges and certificates are valid for 13 months from the date they were attained.
Process: There are 60 questions and the minimum passing score is 75%.

19. HubSpot Inbound Sales Certification

The HubSpot Inbound Certification introduces users to the fundamentals of Inbound Sales. Topics vary from identifying potential buyers, to developing outreach strategies, and to building personalized presentations.

Cost: Free
Validation: Certification badges and certificates are valid for 13 months from the date they were attained.
Process: There are 60 questions and the minimum passing score is 75%.

20. AMA Digital Marketing Certification

The American Marketing Association’s Digital Marketing Certification course covers topics like analytics, social media, user experience, SEO, online advertising, email, and content marketing.

Cost: $349 for non-members and $249 for AMA members.
Validation: The certification is valid for three years, but you’ll also have to complete five continuing education units (CEUs) each year.
Process: To pass, you’ll need to have a minimum score of 80%

21. DMA Certified Marketing Professional

The DMA’s Certified Marketing Professional comprehensive marketing course covers offline and online marketing.

Cost: $2,499 for non-members
Validation: The certificate is valid for one year. To keep your certification current, take 10 continuing education units (CEUs) within one year of date of issuance
Process: To complete DCMP certification, either complete the on-demand version (comprised of 17 online modules) and 7 supplemental online modules then pass a certification exam covering all that you’ve learned.

22. Microsoft Office Specialist Certification

Microsoft offers three levels of certifications for its suite of Office products. The Specialist is the entry level certification that requires you to pass core exams in Word, Excel, PowerPoint, Outlook and Access. The benefit of this certification is showing your expertise in Word and Excel. There are specialized Word and Excel exams for advanced users.

Cost: Unable to find the cost of this exam.
Validation: Website does not specify.
Process: Each exam takes up to 90 minutes. The passing score varies from exam to exam and is provided on the score report.

23. Digital Marketer Certified Content Marketing Specialised

The Digital Marketer Certified Content Marketing Specialist program is available to everyone. It is comprised of six modules of training, six quizzes, and one main exam. Digital Marketer also plans to offer seven additional certification programs for conversion optimization, customer acquisition, email marketing, funnel creation, social media, user experience, and video marketing.

Cost: $495 USD
Validation: Once you pass, you will receive a badge and certificate, plus recognition as a Certified Content Marketing Specialist.
Process: You have to pass the exam for certification; you can retake the exam three times. If you don’t pass, you will need to re-take the course and take it again at no additional charge.

24. Bings Ads certification

Bing offers search advertising training for Bing Ads Certification. They provide some training material before you take the test. Once you are certified, you will receive an official badge, placement in the Bing Ads Pro directory, and a certificate.

Cost: Free
Validation: Pass the test and you will be certified. Receive a score of 80% or higher and become a member for a full year.
Process: Take the free courses at your own pace to prepare for the exam. Learn and master the basics of Bing Ads as well as advanced features. You have unlimited time to finish the free Bing Ads accreditation exam, and can pause your exam-taking and resume when convenient.

25. Copyblogger Certified Content Marketer

After completing the course, you’ll have the opportunity to apply for your Content Marketing Certification. A member of the Copyblogger editorial team will do a thorough review of your submitted work and offer detailed feedback. If you pass, they’ll provide you with a badge to display on your website, and they’ll list you on our Certified Content Marketers page. If you don’t pass, you can use the feedback you’ve been given, edit your work, and try again.

Cost: Not specified.
Validation: The website does not specify.
Process: After registering, you’ll get immediate access to Module 1, so you can dive right in. The next Module will release to your account four days later.  You’ll gain access to two Modules each week, for a total of four weeks.

26. Harvard Marketing Management Certificate

Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behaviour, target market selection, competitive positioning, product and service planning, pricing, distribution, and integrated marketing communications. The professional graduate certificate in Marketing Management requires four courses.

Cost: Application fee: $50
Four courses: $10,800
Validation: The website does not specify.
Process: To meet the requirements for the certificate, you must Complete four certificate courses for graduate credit. Earn at least a B grade in each course and you have to complete the courses within three years.

27. UpGrad’s Digital Marketing Program Certificate

This program is certified by IAMAI (Internet and Mobile Marketing Association), which works the leading Digital brands and agencies to develop Digital Marketing ecosystem in India. Also this program has enough depth to help you clear most of the Facebook and Google Certifications.

Cost: $939
Validation: The website does not specify.
Process: You have to first take the admission in program and there will be exams which, you need to qualify for getting certificate.

28. Digital Marketing Certified Associate Training Certificate

Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get complete 360-degree knowledge in the digital marketing domain. This course not only ensures that the learners become complete digital marketer but also makes sure that they are industry ready and well-qualified for their next big career move.

Cost: Self-Paced Learning: $204
Online Classroom Flexi-Pass: $329
Validation: The website does not specify.
Process: To become a Digital Marketing Certified Associate, you must successfully complete first 5 rounds in the Mimic Pro which will be evaluated by the lead trainer then pass the Digital Marketing Certified Associate examination with a minimum score of 70%. The DMCA online exam consists of 50 multiple choice questions that must be answered within 60 minutes.

29. NIIT Digital Marketing Certificate

Their training is not offered online. You have to be physically present at one of their training centres. They offer the following four courses:

  • Professional Diploma in Digital Marketing
  • Professional Diploma in Mobile Marketing
  • Professional Diploma in Social Media Marketing
  • Professional Diploma in Search Marketing

Cost: Non-transparent pricing
Validation: The website does not specify.
Process: Register for programs which result in a Digital Marketing Certificate or Diploma in Digital Marketing. These programs can also help entrepreneurs leverage the Internet to set up robust e-commerce businesses and market their product online. NIIT provides its learners with a strong portfolio of courses that culminate in a Certificate in Digital Marketing and a Diploma in Digital Marketing.

30. Digital Academy India

Digital Academy is one of the leading Digital Marketing training companies in India. They have trained more than 5,000 people so far in this field. They have 3 courses:

One flagship course and two short courses. Their main digital marketing course is: Certification Program in Digital Marketing.

Cost: $626
Validation: The website does not specify.
Process: There are 3 online exams by Google and out of which you have to pass 2 exams to get the GCP certificate. Once you pass the exams, the certificate would be issued online. You can also get the Google Adwords certification directly without attending any training programs.

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