How can I avoid keyword stuffing ?
The easiest way to avoid keyword stuffing is to create rich content that will be useful to the end user, that reads naturally. Although keywords should definitely be featured in your content, they should not be included out of context to the reader. Opinions around keyword density vary, but as a rule, try to avoid repetition and only include keywords that are relevant to the subject of your web page. Including long tail keywords is a good way to prevent repetition. Simply put, the best way to avoid keyword stuffing is to forget it exists, and instead concentrate on creating content that is interesting to the end user and that features your main keyword naturally.
Keyword Stuffing vs. Responsible Keyword Optimization-
- It’s essential to differentiate keyword stuffing from generalkeywordusage. It’s still really important to use your keyword in your content, so don’t let all this. Google will eat your brains and destroy your home if you do keyword stuffing talk frighten you away from responsible keyword insertion.
- Like so many things in life, keywords need to be used in moderation. Some other things that rely heavily on moderation:-
- Simply focus less on the robo-crawling-spider-bots and focus more on people. You know, the ones who will actually be looking at your site. Create information-rich content that uses keywords appropriately and in the proper, well-to-do fashion. Would Downton Abbey’s Dowager Countess keyword stuff? Not likely. It’s simply not done in proper society.
Safe keyword insertion-
- Instead of using the same keyword a hundred and one times, try using some long-tail keyword variations to spice things up a bit in your content. Word Stream has a handySEO Toolbar that can help you generate long-tail variations and keep track of how many keywords you’ve inserted to hit that keyword density sweet spot.
- Try implementing synonyms(various words with the same meaning). Search engines recognize that words like “bat” are homonyms; they are words that have multiple meanings. Google prides itself on relevancy, so they want to be able to differentiate someone searching for a baseball “bat” vs. a flying vampire “bat.” For this reason, there’s a database index of Google synonyms to help it differentiate between word meanings.
- Synonyms help Google stay relevant, they tend to reward sites that implement them. Having a variety of related words also means that your site is more likely to have crafted content of real value rather than meaningless drivel meant to trick search engines, which gives Google another reason to add weight to synonyms.
Keyword stuffing had been used in the past to obtain top search engine rankings and visibility for particular phrases. This method is outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.