Whether we are looking for the download link of a new song or torrent file of a movie just released, our first choice is to search for it on search engine or you might have heard this couple of times “Google it”. Google and other search engines play an important role in delivering content. The reason why we prefer Google search over any other search engine is because Google delivers the most accurate search results to our queries.
But have you ever wondered how it gets done?
Harmless unlike its name, SEO (Search Engine Optimization) is the chemical X behind it. SEO is an important aspect to make search engine (e.g. Google, Bing, Yahoo, etc.) understand what your website or webpage is all about so that they can show those pages in search results whenever a user searches any query/string related to it. It is remarkable to see that how widely it has influenced businesses and publishers all around the world.
Here are some interesting facts and well researched statistics about SEO
- Around the world, 131 billion searches are conducted on the web each month (advisorwebsites, Comscore, January 2010).
- 70% of the links clicked on by search users are actually organic (searchenginejournal).
- Google owns 65-70% of the search engine market share (km3media).
- Companies that blog have 434% more indexed pages than those that don’t (rosaline.ca).
- 81% of businesses consider their blogs as an important asset to their business (searchenginejournal).
As per research, 75% of searchers never scroll past the first page of results. There is a very famous Joke around it.
“Where do you hide the dead body? On the second page of Google.”
On Google alone there are more than Billions searches a month being conducted. And this number is only increasing every month.
And, guess what? If your website isn’t being indexed, it’s safe to say you could be missing out on hundreds, or even thousands, of opportunities for people to visit your website.
Over the past several years SEO has turned into a major buzzword and it can be a major source of driving leads to your business. Knowing SEO best practices can have multiple benefits. For instance, being able to drive more traffic to your own site, whether a blog or portfolio. Or, in the eyes of clients and hiring managers, it could make you more employable.
SEO is a multi-million dollar industry.
The good news is that you don’t need to invest thousands in SEO services. In fact, learning SEO and executing it well to get results you’re looking for can only be done by experimenting on real-time projects under the supervision of a mentor. But how is it possible nowadays, sounds tough though not impossible.
Learn the Basics of SEO on Real-Time Projects viaENS
viaENS is a community based platform which helps you set-up your own blog website and learn Digital Marketing via implementing real-time strategies and techniques with the help of training E-books created by their team of experts. Their initiative is to create bloggers community by facilitating Digital Infrastructure of blogs so that the aspiring bloggers carry their Portable Workplace with them wherever they go.
To make you free from the technical hassle, the team of engineers at viaENS manage the entire technical infrastructure so that you can focus more on learning Content Marketing, SEO and other important aspects of Internet Marketing. The E-books will guide you step-by-step through every stage you step in and in case feel stuck somewhere, viaENS guide will just be a call away.
Wondering how to get started?
Just drop a mail at [email protected]