Paper, the originality, the print, an olden times reality which we miss these days in this digital life. The cheap prices of newspapers bring us to thinking that,”how are they making money?” Link this up to the business world today, don’t we know entrepreneurs all around the world working, striving to make money. Well…
A Newspaper is one such thing available at everyone’s place, with morning tea or evening snack this is something which is always available on the same table next to our tea or coffee. But again we wonder how do they make money because they cost very less and are one of the cheapest offline communication medium.
As per sources, the average printing cost of a newspaper is between Rs.10 – Rs.30 INR. Still, we get to buy these newspapers at lower prices and most daily newspaper costs less than Rs.5 INR. So, these informative pieces of paper cost less and still making millions for (Print Media) Newspaper companies.
A newspaper is not only about news. Like every other media, the primary motive is to reach the maximum number of people possible and fill them with the right point of veiw. Once they create for themselves a right kind of audience which is going to buy/read their newspaper on a regular basis then they are ready to make money by selling their advertising spaces.
Some common Advertising spaces in Newspapers
- Front/Last Page Banners (1/4 and 1/8 Banners)
- Cremation and Event Notifications
- Classified Ads
- Full Page Advertisement
These columns do not come for free who want to advertise, and this is the ‘box for thier secretive money’. Some famous newspapers like Times of India, Dainik Bhaskar, Amar Ujala etc charge for advertisement which could be quite high and this can go up in festive seasons.
The Times of India (TOI) is an Indian English-language daily newspaper. It is the third-largest newspaper in India by circulation and largest selling English-language daily in the world according to Audit Bureau of Circulations (India). It is the oldest English-language newspaper in India still in circulation, with its first edition published in 1838.
From the last 178 years, they are publishing their newspaper and have created a trusted reader base of 75 lakhs people annually. But TOIs website is about 20 years old and reaches nearly 88 M (8.8 Cr) people monthly. can you figure out that huge difference, the power of digitization; which is yet another way for the newspaper companies to Earn. And with the help of it’s website they are not only providing daily updates and important information to the Indian audience, they are also reaching people living in US, Canada, UAE and other parts of the world.
Print Media agencies are making a lot but it is reported that they are facing ignorance and decline because of the digital wave. Information is very easily available on the internet and it is convenient too. It is even more easy to set-up your own online newspaper than launching the real paper of it and because of that many offline publishers like Times of India, India Express, Business Insider etc created their own online too. And yes, it is increasing thier earnings because through this they reach larger audience.
The Internet is a huge industry with more than 3.4 Billion users globally. It is a hub of young fresh continuously growing targeted audience. If you are looking forward to stepping into publishing or print media industry, you can try going online first. You can make a good living as an online publisher by creating your own blog or news website.
Also read: What is website and why do we all need one?