In search engine optimization (SEO)terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an InboundLink(IBL) these links are important in determining the popularity (or importance) of your Web site. Some search engines, includingGoogle will consider Web sites with more backlinks more relevant in search results pages. May also be written as two separate words, back link.
Backlinks, also known as incoming links, inbound links, in links, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.
Getting Quality Backlinks-
The good practice of backlinks exchange will be making stand. There are following types of incoming links to your site:
- One way inbound links. This type of in links gives you more value and better results. One-way incoming links are links that peak to your site from other websites.
2.Reciprocal inward links. It is not popular now days. Search spiders do not like these links like they do. I would be better to get one-way backlinks which give you better results and functionality.
One Way Backlinks:-
Making one way inbound links to your site, guarantees you better search positions, which gives you better and valuable visitors mainly from search robots to your site. But, how to force other webmasters to link to your site. One of the possible ways is to keep your site filled with good and unique contents. When some web master comes to your site, and get something useful, they would likely link to your site on their pages.
Reciprocal Link Exchanges:-
This link exchange occurs when one webmaster puts a link on their website to point to another webmasters website. Many of these were not relevant links and were just disregarded by search engines. The inbound links were not counted but the outbound links were still counted which lowered the relevancy score of many websites and caused them to drop off the Google map.
The keyword selection is one of the most important parts of getting the results higher in the search results on Google and other search engines. Many newbies are not able to find the right keyword for their articles so they don’t get better results.
2)Traffic Boost Up-
Whenever a blogger starts a blog he needs just one thing on his blog that is traffic and if the website if of marketing niches then he has to get the maximum traffic for the best results.
Whenever a software is used to get the ample number of the links then it is quite obvious to have some low quality links in it. Sometimes these are spam, Trojan and other malware also which doesn’t help with link building but, have the reverse effect on the website.
4)Not trustworthy- This process of getting links using software doesn’t guaranty the trustworthy genuine links. It is not very often that you’ll get the quality link from this technique. Privacy, security, viruses and many other things are also there to slow down the process