[Social Media Marketing] How to Boost Website Traffic through Social Media

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Social Media Marketing

Want to increase traffic on your website. Well If I talk about Social Media, the only preserver or you can say a time pass activity for those who don’t know how to use it for their benefit. But do you know how to drive traffic through social media marketing on your blog or website. If you don’t know then let me take to you to a world that is full of those magical social media marketing ideas and tricks that will definitely help you to increase traffic on your website.

Whether you are running a business website or a simple blog, social media has the ability to create a great impact on your traffic. From writing a creative content to publishing it, the journey might be full of various dark thoughts but the real work starts now. If you want your blog or website to be successful on internet, there are various social media tactics that will help you to increase traffic on your website:

8 Strategies to Increase traffic through Social Media Marketing on your Website:

Social Media Marketing

  1. Social Media Marketing Tip-1: Optimize your Social Media Profile:

Social Media Marketing

Social Media Profiles plays a very significant role in Brand awareness and recognition. Firstly, it is very common for the customers to visit your brand on social media before they even land on your website.

The first step is to create a good impression on the visitor that can drive a good amount of traffic to your website. Make sure your social media biographies includes relevant keywords and also add the link of your website there. For a perfect website, an up-to-date social media profile with the right set of keywords and information is a must.

  1. Social Media Marketing Tip-2: Promote your Blog on Social Media:

Social Media Marketing

People usually put tons of effort into writing a good blog post for their website and their main aim is that reader’s should read their masterpiece. But if people aren’t going to read it, so what is the benefit for creating a good content? The first thing that you can do to fix this problem is by promoting your blog on social media. And the only thing matters is how you are going to promote it there.

Also Read:Promote Your Blog | 10 Free and Organic Promotion Hacks For Your Website

  1. Social Media Marketing Tip-3: Make it easy for users to share your Content:

Social Media Marketing

What’s better than knowing that people are actually liking and reading your blog post? If people are liking your content, in that case they also share it with their friends or social media followers. So, make it easy for them by having properly configured social media buttons in your website.

  1. Social Media Marketing Tip-4: Post Actively and when your Audience is active:

Social Media Marketing

Once your content is ready, you also need a perfect time to share it because time matters a lot. It is of no benefit when your target audience isn’t online to see it. The best time to post on social media is when your target audience or followers is most active.

Sharing your post on time matters, but more than that frequency also matters.Every social media platform has its own peak timing for sharing, so you can create a post schedule ahead of time and make use of an auto-scheduler.

  1. Social Media Marketing Tip-5: Focus on Sharing Visual Content:

Social Media Marketing

As per human psychology, visual content attracts more and create a impression on the mind of reader or viewer. It is observed that visual content can get you more likes and shares as compared to ordinary content. One thing you need to keep it in your mind is that your visuals are too unique to get unnoticed. To create a noticeable visual, just keep these points in your mind:

  • HD Photographs
  • Designed Layouts
  • Select Visuals that reflect stories
  • Vibrant Colours
  • Visuals that deliver your Main Point
  1. Social Media Marketing Tip-6: Engage Followers directly:

Social Media Marketing

Your followers want personal attention, not a bot sending them a canned response every time. If you truely want people to your site from social media, you need to engage with them directly. When you are engaging directly with your followers, you came to know about their opinions.

Monitor your social media accounts and reply to the comments and mentions there.

  1. Social Media Marketing Tip-7: Optimize your Call-to-action:

Social Media Marketing

Sometimes it’s very disappointing to see how little engagement is received on your posts. But rather than feeling bad for that go for some more options like Call-to-Action.

Calls-to-action tell a user completely what you want them to do and this is great for convincing your audience or viewers to click-through to your website on social media platforms! If you want viewer to click on your link you can use phrases like “Click here” , “Read more”, “Comment Below” or “Visit our site”. Make sure one thing that whatever content you are adding in CTA that will benefit your audience.

  1. Social Media Marketing Tip-8: Get Inspired from Influencers:

Social Media Marketing

Celebrities like Salman Khan, Shahrukh Khan and many others created an influence on common people but in this Digital world there are many online Influencers often referred to as “Online Celebrities”.

They have the power to influence and a big network of followers through their Social Media platforms. Choose influencers within your industry or according to your niche that align with your brand’s value and goals.

What to Expect?

Now that you’re done with these social media tips, implement them and watch the traffic flow through to your website or blog. Patience and Determination is the key to staying alive in the social media world (Digital World). If you are going for a digital platform it is a game changer only if you use it in the right way.

GOOD LUCK AND START TODAY!

-By Divya Bhasin

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