Recommended articles after post on a blog, which links to other sites on web is getting popular in the blogosphere. That’s a new way to monetize your blog, & quite familiar in many niches. Undoubtedly native ad networks like Outbrain, Adblade is working great for Publishers and advertisers. Google AdSense also launched their matched content Ads which is getting heavily viral in the sphere.
What is Google AdSense Matched Content?
In Simple word AdSense matched content are related posts after blog post. It’s a free recommendation tool, and it will let you quickly add related post from your domain.
Before you jump with joy, the bad news is: Matched content is not available for everyone. Right now, it’s available for only selected AdSense publishers. Here are the official wordings:
The Matched content feature is not available to all publishers. To be eligible, you must have a site that meets our minimum requirements for traffic volume and number of unique pages. We’ve put these requirements in place to ensure that Matched content provides a great experience for you and your site visitors. Once your site is approved, you’ll have access to the Matched content feature in your AdSense account. (Source: Google Support)
You might be wondering why I’m calling it as an ad type when it’s just a free content recommendation tool. A reason being is, this started as a recommendation tool, but soon AdSense will let you show ads (Recommended content from other domains) in your own recommended channel. Here is an official Metrics in the Matched content metric family that reveals the same thing:
This new ad type will outperform banner ads in many cases in coming days. For now, this is just a free tool as I mentioned above, but if you are eligible, go ahead and try it. You can replace your existing related post widget & start using one offered by AdSense.
Important things to know about AdSense recommendation tool:
- Your Site needs to be eligible to place matched content ad types.
- This ad type doesn’t count towards existing ad limit
- Matched content supports mobile, web & tablet.
How to Check if your site is eligible for AdSense Matched Content type?
If you want to check your site for Matched content eligibility, follow these simple steps.
- Login to your AdSense account.
- Click on Gear icon at the top & select settings.
- In the sidebar click on Site management.
Here you will see your all owned sites, or you can add sites that you own & is not listed here. Here is a screenshot from my AdSense account.
You might see a column for “Matched content”, click on it and check if your site status is approved or not approved. If your site is not listed under owner tab, click on the unclaimed tab to claim your site. (For this AdSense ads should be live on your site).
If you are lucky one to have matched content approved for your site, you can start with creating new ads. Just select “Matched content” in the ad type. Here are few things to make sure Matched content type words for you:
- Place the ads after blog post.
- Make sure you have an image with every blog post.
- Ensure you are utilizing open graph tag on your blog. (WordPress SEO by Yoast have this feature).