Google Adsense – All you need to know

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Google Adsense – All you need to know

Google AdSense is a free, simple way for website publishers of all sizes to earn money by displaying targeted Google ads on their websites.

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

Google AdSense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.

Many websites use AdSense to monetize their content; it is the most popular advertising network. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue with. To display contextually relevant advertisements on a website, webmasters place a brief JavaScript code on the website’s pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website. AdSense publishers may only place up to three link units on a page, in addition to the three standard ad units, and two search boxes.

This restriction is not applicable for premium publishers who work directly with account managers at Google.

History:-

By early 2005 AdSense accounted for an estimated 15 percent of Google’s total revenues.

In 2009, Google AdSense announced that it would now be offering new features, including the ability to “enable multiple networks to display ads”.

In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads.

On January 21, 2014, Google AdSense launched Direct Campaigns, a tool where publishers may directly sell ads. This feature was retired on February 10, 2015.

Google currently offers a number of different AdSense programs, depending on the type of content you will place the ads on (e.g. webpage or RSS feed).

Some of the more common programs include:

*.AdSense for content: display ads on a website

*.AdSense for search: display ads in search results on a website

*.AdSense for mobile: display ads ona mobile site

*.AdSense for feeds: display ads in RSS feeds

*.AdSense for domains: display ads on unused domains.

Google currently offers the following AdSense programs for qualified publishers:

*.AdSense for mobile applications: monetize Android and iPhone applications

*.AdSense for TV: monetize TV inventory

*.AdSense for video: monetize online video content

*.AdSense for mobile applications: monetize Android and iPhone applications

*.AdSense for TV: monetize TV inventory

*.AdSense for video: monetize online video content

*.AdSense for games: monetize browser-based games

So, how does AdSense work?

It starts with the advertisers who choose which keywords they would like to advertise on. Let’s suppose I want to advertise my new line of gardening tools that I just created. I would bid on certain keywords like “gardening, gardening tools, tillers, pulling weeds, etc.”

The AdSense spiders would then match my ads up with :

1.Those specific keywords that people type into Google and display them to the top and right of the search results.

2.Websites (like yours) that display AdSense ads. The AdSense folks will send out Robots to crawl your site to see what all your content is about. If they find that you have content that has some of the same keywords that I (as the advertiser bid for) then my ads will show up on your site next to your article about gardening tools.

AdSense uses tracking cookies that are viewed by some users as a threat to privacy. AdSense terms of service require that sites using AdSense explain the use of these cookies in their privacy policy.

It has been reported that using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself.

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