This social networking service that we all are so fond of today, i.e. Facebook, has long been in no consideration until its new innovation GO LIVE. Being able to reach billions of active users per month there has been no serious financial incentive to its users after all. On the other hand YouTube has capabilities to cater to such needs of its users.
Facebook is on the verge to leave behind YouTube in its own way; there is this strategy on extracting the best out of social media users and providing them monetary benefits with lesser put-ins from their side. Here’s all you need to know about it.
Facebook intends to begin opening up paid live broadcasting to the general public. That is, users who have over 2,000 followers and can get at least 300 people to watch one of their live broadcasts concurrently. Facebook will share 55% of the ad revenues with live broadcasters.
Facebook pay media companies and celebrities initially to post live broadcasts; but when it went wide with Live in early 2016, back then it was a limited group.
Facebook says the new initiative is in beta, and if you meet the qualifications, that is, have over 2,000 followers and can get at least 300 people to watch one of their live broadcasts concurrently, you could get a notification to sign up.
Facebook’s took rivalry with YouTube and intend to work on its plan, that is, it has been paying its users a 55% share of ad revenues for years, in exchange for making videos that they post on YouTube. It has recently started offering live mobile streaming, and used the financial juice as its big selling point against Facebook. Go live on YouTube and get paid, was the pitch.
But both networks have caveats. On YouTube, you need 10,000 subscribers to qualify for live mobile streaming and the 55% share of ad revenues. If you do meet Facebook’s qualifications, the company will reach out to you. This is how it works:
- Invite you to have ads inserted into your live video via a notification.
- When you click on the LIVE button to begin broadcasting, there will be a $ icon.
- Then you click and accept it, your first 15 second ad, from the Facebook ad network, could run 4 minutes into your broadcast, momentarily stopping your live stream. The second break will come 5 minutes later.
- Viewers will see a counter in the corner of their screen that notifies them when you will be coming back.
- After the ad is over, your viewers will return to your live broadcast, and you may resume as usual.
You don’t have to run the ad in your live show if you don’t want, and viewers can’t skip through ads. For consumers, once the feature goes wide, this means you’ll be seeing a lot more ads in your live shots. Two spots an hour for the ad is just what Facebook is asking for.
But as a video creator, I’m thrilled to see Facebook finally sharing it’s wealth with its users.
How about you? How do you feel about the ads? Share your views in the comment section below.