Now that your Blog is all set to hit the market, you need to have a set plan for your blog.
Blogging is not a one way process of curating, writing and publishing content instead it is a process of designing to developing a blog, creating to marketing a blog post. All this brings us to square one- KEYWORDS.
Keywords lay the foundation of the Blog and are the spine of SEO because they can make or break your blog.
In the game of darts, you have the bull’s eye as your target and each of your arrow is targeted towards that. Similarly your keywords are the bull’s eye for your Blog that you need to hit to ace the game of Blogging.
Keyword Research tools serve as the most effective option to scavenge for the most appropriate keyword related to your Blog- Targeted keywords for higher rankings and good results.
viaENS has received several queries on “How to do Keyword research for a Blog”, “What are the free keyword research tools available?”, “How to find the best keywords for SEO”.
Well, here is a list of free keyword Research tools that have been tried and tested by the team of viaENS and will help you optimize your content and improve the SEO of your Blog posts.
Best Keyword Research Tools | Free SEO Keyword Tools
1. Google Auto- Suggest
For a solid kick start in keyword research and to lay the basic foundation of keywords that you’ll be using in your Blog, Google auto suggest is the simplest and easiest tool. In the “Search Google or type URL” box, enter your focus keyword of your Blog and google will give you 8 keyword suggestions. Similarly on the foot of the page, you will get access to 8 additional closely related suggestions in the “Searches related to” section.
The main drawback of Google auto- suggest is that you do not get access to the volume and the traffic driven by the keyword. Moreover, these keywords are closely related and gives you a basic understanding of how your blog should take shape.
For long tail keywords try giving a space before and after you type your keyword in the “Search Google” box.
2. Google AdWords
Google Keyword Planner- Google AdWords: Google KeyWord Planner is a free keyword tool has been one among the favorite keyword scavenging tool for many years. The best part of Google AdWords is that it helps you extract information directly from Google, which is your target search engine when optimizing your website.
Enter your keyword in the search box. Fill in the other boxes, details of which are given there itself. Along with the list of keywords, you’ll get average monthly searches, competition and suggested bid ( In Case you are using AdWords)
3. Wikipedia Table of Contents
Wikipedia is a gold mine of keyword research that is very often overlooked by the Bloggers. Wikipedia is a hub of information and is like a giant encyclopedia which makes it a sweet spot of keyword research. Enter your focus keyword in the search box and a page with the relevant description will open. Scroll through the table of contents to find some relevant keyword topics and subheadings related to your focus keyword. You can also click on some of the internal links on the page to check out the Table of Contents of other, closely related entries.
This is a much improved version of Google auto- suggest because it provides auto suggestion from a variety of sources like Google, Yahoo, Bing, YouTube, Amazon and Wikipedia. Although Soovle search results are not much advanced but the keywords will give you a fair idea of how your blog should be framed. Experiment with a variety of keywords and list down the results from each source. You just have to enter your focus keyword, select the source and the results will be displayed on screen. Soovle is efficient, quick and will help you get some good keywords.
Search a query on Google and there will be high probability of a Quora link ranking on the first page. Forums are user driven and hence will give you a clearer idea of what are the queries of people, what will bring traffic to your site, which topics are people interested in and what they are actually searching. The two best places for finding answers to all your questions are Quora and Reddit.
Quora- Search a related keyword in the Quora search box. Sort the type and filter how you want to see the search queries (based on questions, answers, comments etc). You’ll get a series of keyword ideas related to your Blog post.
Reddit- In the reddit search box, type your focus keyword. Take note of the threads that have a high number of comments on them and list down the most relevant keywords related to your Blog topic.
KWFinder is an easy to use keyword research tool that will give you hundreds of long tail keywords with low SEO difficulty that your competitors are possibly missing. KWFinder gives the most accurate keyword difficulty score which makes searching profitable keywords easy to find which you can easily rank for. Along with the keywords it gives exact search volumes even for close variant keywords which helps us identify their SEO potential. KWFinder is an easy to use keyword research tool that will help you dominate your niche by providing location specific searches.
Enter the keyword you are searching for in the search box and click on “Find keywords”.
You’ll get a list of keywords. Analyse and select keywords with low keyword difficulty and high volume of searches.
Ubersuggest provides you with keywords that are not available through the Google Keyword Planner so before going for Uber search, do a thorough Google Keyword planner search.
Enter your keyword or phrase in the search box and click on look up. It will show you a comprehensive list of keywords. UberSuggest breaks down results by the letter which makes keyword research more organized and you have a better chance of reviewing every keyword.
Tip- You can also search for Images, Shopping, YouTube and News in addition to web search.