How to become a Certified Google AdWords Professional for Free?

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Having Google AdWords Certification and Google Analytics Certification in your portfolio and then recognising yourself as a Digital Marketer validates your expertise and vouches for your skill set. Earlier you had to pay US $ 50 to US $ 100 to take Google AdWords Certification exam but now it is completely free.

In case you don’t make through it, you can re-take the exam within a week. Follow the given steps and kick start your Google Adwords Certification journey-

  1. Login your Google Account.
  2. Visit www.google.com/partners.
  3. Go to Google Certifications.
  4. Select Google AdWords.
  5. Take Google AdWords Fundamental Certification and pass one of the other AdWords Exam (Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, Mobile Advertising)

Google AdWords Fundamentals Certification

To become Adwords certified, you need to pass the AdWords Fundamentals exam and one of the other AdWords exam.

Total Number of Questions for Google Adwords Fundamental Exam- 100

Time Allotted- 90 minutes

Minimum Score to clear Google AdWords Fundamental Exam- 80

Validity of Google AdWords Fundamental Certificate- 12 months

How to Prepare for Google AdWords Fundamental Exam?

Follow the AdWords Fundamentals assessment study guide. The AdWords Fundamentals assessment covers basic and intermediate concepts, including the benefits of online advertising and AdWords, concepts on AdWords campaign structure including the bidding and budget and various toold to measure and optimize the AdWords campaign.

It is divided into 3 Modules which are further narrowed down to specific categories-

You can also Download AdWords Fundamental PDF Guide for convenience of studying offline.

Google AdWords Search Advertisement Certification

To become a Digital Marketing Expert, you must have thorough knowledge about the search advertisement which makes this certification very crucial.

Total Number of Questions for Google AdWords Search Advertising Exam- 100

Time Allotted- 120 minutes

Minimum Score to clear Google AdWords Search Advertising Exam- 80

Validity of Google AdWords Search Advertising Exam- 12 months

How to prepare for Google AdWords Search Advertising Exam?

Follow the Google AdWords Advanced Search Advertising assessment study guide.The Search Advertising assessment covers basic and advanced concepts, including reviewing and improvising the quality of search ads, discovering various AdWords tools, analysing and optimising search ad campaigns across the Search Network.

This assessment guide further has 8 lessons-

Google AdWords Display Advertisement Certification

Google Display Advertising course will convert your Advertising into something super creative that will further enhance your brand name and will help you tap and target leads.

Total Number of Questions for Google AdWords Display Advertising Exam- 100

Time Allotted- 120 minutes

Minimum Score to clear Google AdWords Display Advertising Exam- 80

Validity of Google AdWords Display Advertising Exam- 12 months

How to prepare for Google AdWords Display Advertising Exam?

Follow the Google AdWords Display Advertising assessment study guide. The Display Advertising assessment covers step by step process to create and execute a display campaign, evaluate and optimise the performance of the campaign and reach the targeted audience.

This assessment guide further has 8 lessons-

You can also Download  Download Complete Advanced Display AdWords PDF for convenience of studying offline.

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Google AdWords Video Advertising Certification

Video Ads are compelling and engaging which make it a prominent channel for advertising.

Total Number of Questions for Google AdWords Video Advertising Exam- 74

Time Allotted- 90 minutes

Minimum Score to clear Google AdWords Video Advertising Exam- 80

Validity of Google AdWords Video Advertising Exam- 12 months

How to prepare for Google AdWords Video Advertising Exam?

Follow the Google AdWords Video Advertising assessment study guide. It covers basic and advanced concepts including development, execution and management of video advertising campaigns to improve ROI.

This assessment guide further has 3 lessons-

Google AdWords Shopping Advertising Certification

If you have a knack about E-Commerce marketing then Shopping advertising certificate is a great way to get started. While preparing for this certification, you’ll get to know about what are the suitable image specifications and how to go about the product listings.

Total Number of Questions for Google AdWords Shopping Advertising Exam- 60

Time Allotted- 90 minutes

Minimum Score to clear Google AdWords Shopping Advertising Exam- 80

Validity of Google AdWords Shopping Advertising Exam- 12 months

How to prepare for Google AdWords Shopping Advertising Exam?

Follow the Google AdWords Shopping Advertising assessment study guide. The Shopping Advertising assessment covers basic and advanced concepts, including use of various tools to promote product inventory, the fundamentals of building and uploading high quality product feed, create Product Listing Ads and optimize their performance.

This assessment guide further has 4 lessons-

Google AdWords Mobile Advertising Certification

With the introduction of smartphones and availability of good internet connection at cheap prices, the rate of increase of Mobile users is exponential which makes mobile advertising a very crucial part of advertising.

Total Number of Questions for Google AdWords Mobile Advertising Exam- 70

Time Allotted- 90 minutes

Minimum Score to clear Google AdWords Mobile Advertising Exam- 80

Validity of Google AdWords Mobile Advertising Exam- 12 months

How to prepare for Google AdWords Mobile Advertising Exam?

Follow the Google AdWords Shopping Advertising assessment study guide. The Shopping Advertising assessment covers the basic concept of mobile advertising, strategies to target and re-target users, measuring the performance of mobile advertisment and optimizing the mobile campaign.

This assessment guide further has 4 lessons-

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