Spamming implies creating a situation where you are exploiting an vulnerability to induce a unfair favourable result for yourself, thus adding the link part to link spamming is exploiting Google vulnerability to links as a quality ratified by inducing an unfair favourable result for yourself.
Five different examples of “Spam link building tactics”, done right:
Each of these tactics are valuable tools within a natural, intelligently done link building project, with the end goal of raising your online visibility and creating a diversified backlink profile.
Blog Comments –
Anyone with any semblance of a blog hates blog comment spam with a passion. What better example low-quality link building than spam blog comments? Truly a dark time for the SEO industry, one that we’re still seeing the after-effects of today.
Blog comments can accomplish:
*.Increased exposure to new audiences
*.Influencer attention and engagement
*.Diverse, natural links
- Press Releases-
and another tactic for online visibility involving links lands squarely on the “do not touch” list, according to the frenzied SEO response.
Can press releases still be done with links? Absolutely. Will those links still addSEO value? It depends. Here’s common opinion:
*.Links from press release exclusive sites will more than likely be ignored or devalued by Google.
*.Clear signs of manipulative tactics in press releases can and will be punished.
*.Press releases written for their original purpose – publicity – are more likely to gain traction, and if used by other news organizations the links within will add value.
What’s the takeaway? Use press releases as they’re supposed to be used naturally:
as a publicity tool, for real announcements.
Don’t do it as a tactic solely to build links, meant to manipulate Google’s algorithm – it will be caught and punished.
Press releases can accomplish:
*.Important publicity for company events.
*.Journalist and media attention.
*.Promote positive attention to your company’s developments.
- Reciprocal Linking- Reciprocal linking is yet another prime example of a natural online process scaled as a link building tactic until it no longer made sense.
Nearly every business has online (and offline) partnership opportunities. Partnerships go well beyond just building links, so don’t make that your only goal. Think about how you can further your company as a business, and then make sure you’re building links as appropriate.
What reciprocal links can accomplish:
*.Establish important business relationships
*.Further your own authority
*.Build trust across the web.
Directories actually existed before search engines – they were the original way to find relevant information and trusted websites around the web.
Of course, when Google became the dominant search engine and Google’s reliance on links as a ranking signal became well known, directories became much, much more common.
There are two types of worthwhile directories to pursue:
- Niche specific directories.
- Local directories.
Niche Specific Directories –
Niche specific directories still have power – but only if they serve as a branding opportunity (beyond a simple link), and have the opportunity to drive referral traffic. The concept is to create signs of external engagement, which showcases your brand.
Local Directories –
Local directories are extremely important for companies trying to establish or improve their online presence within a community.
- Guest Posting-
- Poor grammar, word usage, formatting.
- Weak writing, lack of real or new information, regurgitated content.
- Lack of authority, lack of substance.
- The “bio” contains no biographical information, clearly made solely for the keyword anchor link.
All these above mistakes makes you guest post look bad.
So what does a quality “guest post” look like? Hopefully, you’re reading one now.
This article was designed not as a form of advertisement for myself or my business, but instead to share a critical philosophy I believe to be important and overlooked:
-The importance of using diverse, business-focused, link building tactics – even tactics that have been added to Google’s “do not use for SEO” list.
If you want to build a diverse, natural, powerful backlink profile, the simple fact is that you need to build links as if Google doesn’t exist.
The only way to coexist (and even thrive) with Google is to build the sort of links they value – links with a purpose, links that make sense, and links that add value to your business.
So, the next time you go to build links, remember:
- Don’t attempt to scale a fad link building tactic because it’s currently “powerful.”
- Find a way to build links that add value to the web, the site, their users, and your own business.
- Don’t be afraid to build links that traditionally pass little SEO value – don’t focus exclusively on these, but don’t be afraid to include them as a natural part of your link building activities.
Please, please, think application – not tactic.